What’s The Fish is an interactive fishing toy designed for children aged 3 and above. Through the action of "casting and reeling in," the toy helps develop children's hand-eye coordination and motor skills. It features a wooden fishing board and colorful soft wooden marine creatures, paired with magnetic fishing rods to ensure a safe and controlled play experience.

A unique feature of this design is its "blind box" fishing mechanism: from above, all fishing slots appear identical, so children won’t know what they have caught until they reel it in. The catch could be an adorable sea creature or a piece of marine litter such as an old battery, slipper, or plastic bag—instilling early awareness of ocean protection and environmental responsibility.

Each catch contains small beads or sand that produce sound when shaken, enhancing sensory engagement and interactive fun. The toy supports two players, encouraging social interaction between children. The magnetic structure also allows the fishing rods to be securely attached to the board, reducing the chance of losing parts.

This toy combines entertainment, education, and safety, making it a fun and meaningful interactive toy for children, enriched with environmental values.